The digital clues to not miss anything in 2023
We have just welcomed 2023 and many of us are already working on the set goals for this new stage. However, whatever your business objectives may be, you might want to take a look at the digital trends we are going to address below, and that are called to consolidate in this new year – they might point out a path to success.
We have already seen that the experiential factor is here to stay. Many of the milestones that have been achieved in recent years, and that will continue growing in 2023, are related to the power given to the user to somehow «live» a digital immersion. Surely names like metaverse or NFT sound familiar to you. And, it is because this search for experience is highlighted as a key element in the reality of today’s digital consumer.
Very close to the experiential side, lies the personalization feature as that added value that makes a service or digital platform stand out from the competition. “Colors are for tastes”, is a well-known saying in Spain, and it is true that there cannot be a single recipe that satisfies all preferences. Users are demanding those functionalities that allow them to adjust the content they consume to their tastes and needs. In this, technologies that apply artificial intelligence are playing a prominent role.
Accessibility from any device and at any time. Let it not be technology that puts up the barriers, but removes them. If we talk about creating quality and relevant content for users, we must also offer the necessary tools so that the experience is not truncated regardless of the user’s location. Just bear in mind that in 2022, almost 8.3B mobile phones were connected worldwide, 2.9% more than the previous year. So, leverage this fact as a competitive advantage.
As for the container, podcasts are positioned as one of the influential formats to take into account. Thanks to the possibility of downloading the episodes, and playing them offline and/or outside a specific platform without the audio stopping -that some services already offer-, the podcast format is gaining followers.
«Double screen» consumption is a phenomenon occurring in some disciplines. For instance, sports fans are no longer satisfied with witnessing or watching a match on TV. They need to consume additional content with which they can interact in some way to get the best informational picture. A Nielsen Sports report shows that 47% of people who watch sports competitions on television or digital platforms, simultaneously view other live content.
The potential expansion of subscription models is another trend to watch out for in 2023. A study by Dynata indicates that 40% of Spaniards would be willing to pay a subscription for services from their favorite go-to places. The businesses in which they would be most willing to adopt this model are: restaurants (59%), home delivery services (48%) and cinema (45%).
And, although it may seem the contrary, the truth is that over-the-top (OTT) services continue to be one of the preferred options for enjoying content related to entertainment and sports. In fact, a Grabyo report reveals that 80% of UK sports fans say they want to watch sports exclusively on streaming platforms, reflecting an increasingly evident shift away from traditional TV across all genres of streaming. The same report also highlights that the type of content that has grown the most among sports fans are short videos, with an increase of 38% compared to the previous year, being the type of content preferred by 62%.
Whatever the field of your business is, we hope these clues can help you play a relevant role in the digital economy environment of the newly opened 2023.