The fintech evolution in non-financial industries

Mar 6, 2024

The Emerging Sportech Opportunity


Fintech: perhaps a buzzword you’ve come across in recent business and technology discussions, but at its core, it encompasses applying digital technologies, big data, analytics and blockchain to offer improved financial services. In essence, Fintech revolves around using digital technologies, big data, analytics, and blockchain, aiming to refine financial services.

However, its reach has expanded beyond the confines of traditional finance, infiltrating sectors such as healthcare, retail, education or real estate, where it has been crucial to understand its real potential. Driven by a universal need, transaction mechanisms must now be more secure, efficient and innovative. Delving into non-financial industries’ embrace of Fintech, we explore how it is in different business landscapes.

The transformation of healthcare industry

Introducing seamless payment processes, fintech is evolving the healthcare industry, fintech to more fraud prevention and data security enhancements. The strategic use of credit data in fintech has revolutionized how companies assess borrower risk and personalize financial offerings. Platforms integrating fintech solutions can offer patients flexible payment plans, online billing or insurance claim handling, improving their financial experience. With advanced algorithms and machine learning models, it is deployed to detect and prevent fraudulent billing practices and insurance claims, significantly reducing economic losses.

Moreover, blockchain technology is employed to secure patient records and enable transparent data sharing among stakeholders, ensuring data integrity and privacy. This particular technology creates a decentralized and immutable ledger of medical records, allowing for secure, real-time access by authorized parties crucial for emergency care, chronic disease management or even telemedicine consultations.

Smart contracts permit automation in verifying and processing insurance claims, streamlining operations and reducing administrative costs. These fintech innovations enhance the efficiency of financial transactions in healthcare and contribute to better health outcomes by facilitating the seamless exchange of critical health information.



A new e-commerce dimension

Retail and e-commerce have witnessed a fintech revolution by adopting mobile payments, digital wallets and cryptocurrency transactions, offering consumers convenience, speed and security and transforming the shopping experience. By enabling instant and frictionless transactions across global marketplaces without traditional banking infrastructure, digital wallets are made to simplify the management of multiple payment methods and loyalty programs.

Simultaneously, integrating cryptocurrency payments opens up new markets by facilitating cross-border transactions with lower fees and without currency conversion complexities. For instance, Apple Pay enables lightning-quick, frictionless transactions without reliance on traditional banking infrastructure.

Digital wallets, like Google Wallet, simplify handling multiple payment methods and loyalty programs. Simultaneously, cryptocurrency payments promote new markets by facilitating cross-border transactions sans high fees or exchange rate issues.

Fintech has likewise enabled personalized marketing and loyalty programs by leveraging advanced consumer data analytics and Artificial Intelligence to predict purchasing behaviours. It can also tailor offers and dynamically price products based on demand, customer preferences and buying history. An example of where Fintech’s AI and analytics are in action to provide a seamless loyalty program is Stocard.

This data-driven approach enhances customer engagement and retention and optimizes inventory management and supply chain operations by delivering real-time insights into consumer trends.

Other examples of the convergence of fintech with retail technologies are Augmented Reality (AR), Virtual Reality (VR) try-ons, and IoT devices for seamless in-store payments. All these further blur the lines between physical and online shopping, creating a unified and enriched customer journey.



The impact on education and real estate

The education sector primarily revolves around streamlining payment processes and facilitating access to financial resources, with educational institutions leveraging fintech solutions to manage tuition fees, donations and other financial transactions efficiently. This incorporates advanced payment gateways, intelligent contracts for automated agreements and digital ledger technology to ensure transparency and security.

Fintech startups also offer innovative student financing options, such as income share agreements (ISAs), which provide an alternative to traditional student loans. ISAs allow students to finance their education by agreeing to pay a percentage of their future income for a fixed period. For instance, companies like Lumni offer ISAs, providing accessible education and smartly aligning costs with the perceived value.

The result is more accessible education, with costs better aligned with the value received. This model not only broadens access to higher education but also introduces a performance-based element into the financing structure, encouraging institutions to invest in the success of their students.

Fintech is also revolutionizing property investment and management by employing fintech solutions that offer online mortgage processing and streamline the traditionally complex approval processes with automated underwriting systems. Additionally, these platforms facilitate crowdfunding for real estate projects, enabling investors to pool resources and invest in properties with lower capital requirements.

Platforms integrating fintech solutions, such as Zillow, streamline application processes to assess borrower’s creditworthiness quickly. Fintech platforms like Fundrise facilitate crowdfunding for real estate projects, letting investors collaborate and invest in properties, lowering capital requirements, and democratizing access to real estate investments.

Fintech’s evolution in non-financial industries signifies a paradigm shift towards more efficient, secure and customer-centric business practices. However, hurdles like regulatory compliance, cybersecurity, and talent acquisition must be addressed to leverage fintech’s potential fully. As the sphere continues to evolve, its impact on non-financial industries suggests a promising transformation in the global business ecosystem.


Stay tuned!