Email marketing is a fundamental part of an e-commerce strategy. It is through it that the communication between the company and consumers will be validated. In fact, the user must accept to be part of the company’s contact list, which already ensures a certain authority. Want to know some of the main benefits of email marketing for e-commerce? Enjoy reading!

In recent years, the advertising industry has had to reinvent itself. The recent pandemic, coupled with the latest technological innovations, has led industry professionals to invest in new ideas. Challenges, though, are the signposts of progress. AdTech evolves during these challenging times by revitalizing seemingly outdated channels and bringing new ones to the scene. Let’s explore the technologies the market will focus on in the next few years!

When it comes to content marketing, should you gate your content, or should you leave it ungated? While this debate has been around for years, the concept of content marketing has evolved in more ways than one. So, when gated and ungated content are brought forth, which one is better for marketers? Learn more here!