The relationship between sport and technology has evolved significantly over the past decades, transforming how fans engage with their favorite teams.

Athlete Performance Tracking Systems are becoming mainstream in the fields. Its ability to collect data about players have made them true game changers.

AI has taken copywriting to the next level by introducing content automation. Powered by the Natural Language Processing they come up with precise content.

One of AI’s fastest-growing uses is content creation. It has dramatically transformed how we create, manage, and personalize digital content.

While fan engagement might be the heart of sports events, an essential element often overlooked amidst the excitement is security.

The sports industry has witnessed significant shifts towards embracing digital technologies, fundamentally transforming how fans interact with sporting events.

The EU Digital Identity marks a significant leap towards creating a secure and straightforward system that enables citizens to access online services.

This article explores how brands can authentically and effectively connect with this segment, based on a report by LLYC and Appinio.

Historically Google has been the biggest information provider worldwide. However, the latest studies have shown that Tik Tok is beginning to take over Google’s leadership.

IAB Spain has recently published its annual report about the use of social media, which aims to measure the evolution and outstanding tendencies in networking site usage and quantify its penetration.