Digital marketers know the importance of choosing the right word at the right moment. Luckily, there are seductive copywriting techniques that help marketers persuade and captivate their target audience. If you want to know what they are, keep reading. We’ve made a list of the seven best seductive copywriting techniques you need to start using today.

We are happy to announce our international expansion in Canada. We entered the Canadian market to promote digital entertainment in partnership with mobile operators.

Discover the keys to success in the E-Commerce Business

There is no doubt that the last 2020 was an important year for the evolution of mobile advertising. Users have been using this device more than ever as a tool for communication, entertainment, shopping, etc. And it seems to be just the beginning! In this context, the question is: how will mobile advertising evolve? If you are interested, read on!

As we know it’s not always easy to find the time to read and keep up to date, we’ve created a top 5 of our most useful blog articles so you don’t miss a thing. As you know… the technology ecosystem is constantly evolving. If this interests you, we invite you to keep reading!

Verónica Hernández, Director of our Adtech Agency Rouge, talked to El Publicista about new advertising models consolidation.

Cloud computing reduces operational costs by eliminating the need for installing an IT infrastructure. In this post, we explore how Cloud computing makes it easy to adopt new technologies that enhance customer service delivery, bypassing the need for IT. But first, let’s start by answering the basic question. How does cloud-based computational revolution transcend Information Technology? Read on to learn more.

This year, 2,360 M users will communicate with brands through chatbots and 1,515 M through RCS technology. These data from a report elaborated by our partner Juniper Research inspire us to think that user-machine communication has come to stay.

We invite you to watch the documentary by Telecoming and Evina in collaboration with MEF: “Fighting fraud”.

The value of personalizing marketing and e-commerce experiences has been recognized for almost a decade now. However, many brands still find it challenging to collect the data required to build a genuinely personalized CRM system while retaining the trust of their customers. In this article, we’ll look at the key concerns that customers have, how these impact the way you can personalize your marketing, and outline some best practices for doing so.