Applied AI and its impact on businesses

Sep 22, 2023

The Emerging Sportech Opportunity


Artificial intelligence (AI) is a scientific field that encompasses a range of techniques and technologies. AI is designed to be able to think like humans by identifying the mechanisms of human intelligence. To achieve this, two concepts have been developed and integrated into the development of artificial intelligence: machine learning and deep learning.

Machine learning involves teaching computers to learn in the same way as humans, by interpreting data. This learning then enables machines to carry out a defined action without having to refer to precise instructions, or to solve problems autonomously. Deep learning is a more advanced branch of machine learning. The aim is to bypass human intervention in the AI learning process, relying solely on data to help it develop its skills. This means that AI can be applied to a wide range of tasks, such as making certain tasks simpler and more efficient.

Applied AI is the branch of artificial intelligence that takes it out of the laboratory and into the real world, enabling computers and computer-controlled robots to perform real-world tasks. Applied AI enriches software and leverages advanced machine learning, offering high levels of accuracy and adaptation over time. Applied AI contextualises business models and industrial processes, and improves the way we interact with everything around us.

Applied AI: a real benefit

There’s no doubt that artificial intelligence has made its way into the business world in recent years. More and more businesses are embracing these new technologies to optimise operations, streamline customer service and create personalised advertising.

Whether it’s improving availability and accuracy, reducing costs or making precise decisions, applied AI is giving businesses of all kinds an edge in an ever-changing technological environment. Applied AI offers a number of benefits, including:

  • Rapid decision-making, because applied AI enables human-like insight to reduce errors and predict effects, automate end-to-end processes and improve smart device ecosystems.
  • Computational capabilities with a human touch, as applied AI bridges the difference between the digital and physical worlds while striving to limit the impact of model error, social ethics and human bias in the process.
  • Applied AI also improves efficiency and production capacity, saving time and money.
  • Applied AI also frees employees from manual processes by increasing automation.
  • Applied AI increases profitability by identifying and helping to solve complex problems thanks to machine learning and its ability to adapt.

But it doesn’t stop there: the growth of this trend will continue over the next few years. By 2023, spending on AI systems is expected to reach $97.9 billion, more than double the average of $37.5 billion that was forecast for 2019.

These new figures represent an annual growth rate of 28.4%, according to IDC’s Worldwide Artificial Intelligence Systems Spending Guide report. Artificial intelligence is one of today’s most promising technologies, and its application in the world of work has the potential to completely transform the way businesses operate and compete in the marketplace. However, while there are many advantages, there are also disadvantages associated with artificial intelligence.

These new figures represent an annual growth rate of 28.4%, according to IDC’s Worldwide Artificial Intelligence Systems Spending Guide report.

Advantages yes, but not only

The disadvantages of artificial intelligence are highly complex and cause a great deal of concern among experts. Failure to master AI tools can result in consequences that run counter to the company’s interests.

The main problems linked to its development are the possibility of overriding human welfare, the lack of transparency and the creation of a threat to employment. The threat posed by AI manifests itself in the use of machines to replace jobs that were once performed exclusively by humans.


This has led some experts to recommend stricter regulation to prevent any potential abuse of this type of technology. A major concern about artificial intelligence is that it risks limiting the personal advancement and cognitive abilities of human beings, as it often replaces what was done by the human intellect.

Ultimately, artificial intelligence is a very powerful technology that can help us solve many complex problems and improve our cyber security. Implementing artificial intelligence in business can be a crucial step towards success in the digital age. AI is becoming increasingly important in the business world and can be a key factor in improving productivity and decision-making. However, inappropriate use of applied AI can lead to problems with data security, system performance and inadequate staff training. That’s why it’s important to remain vigilant to prevent the misuse of this technique. AI must remain a beneficial tool that can offer current and future generations a better future.


Stay tuned!