Data Privacy vs Brand Personalization

Data Privacy vs Brand Personalization

Data Privacy vs Brand Personalization The value of personalizing marketing and e-commerce experiences has been recognized for almost a decade now. However, many brands still find it challenging to collect the data required to build a genuinely personalized CRM system...
Digital payments don’t stop

Digital payments don’t stop

Digital payments don’t stop Consumption in general, its trends, growth and innovations are closely linked to the payments industry. The online commerce ecosystem has consolidated digital payment, which in recent months seems to be constantly growing. According...
How to Write SEO-Friendly eCommerce Product Description?

How to Write SEO-Friendly eCommerce Product Description?

How to Write SEO-Friendly eCommerce Product Description?   Just like any other market, eCommerce businesses need to pay attention to the content they’re publishing. Your content marketing strategy plays a key role in building brand awareness and creating a...
How to Boost Audience Engagement With Interactive Content

How to Boost Audience Engagement With Interactive Content

How to Boost Audience Engagement With Interactive Content Interactive content relies heavily on audience data to stimulate user participation successfully and is now one of the most effective strategies for driving engagement. It’s a great way to showcase your...
The digital reality

The digital reality

The digital reality It is clear that things have changed, and the only way to survive is to adapt to the newly established model. When facing changes, we are uncertain and curious to try new media and formats and, above all, to see the results and evaluate them. We...
UX to meet your customers’ expectations

UX to meet your customers’ expectations

UX to meet your customers’ expectations It’s not easy to build and maintain a successful e-commerce store. It’s not even easy to decide what you’re going to sell, let alone getting all the other steps right. But let’s assume you’ve...