Digital advertising needs technology to fight against fraud

Digital advertising needs technology to fight against fraud

 Last week we hosted in our office the MMA’s event, Tackling Mobile Ad Fraud, to brought together players experienced in mobile fraud. This initiative comes after the recent incorporation of Rouge AdTech Agency as a new partner of the Mobile Marketing Association....
Rouge Agency drives digital transformation

Rouge Agency drives digital transformation

Rouge Agency firmly believes that the interaction between brands and users is changing promoted by technology.  Our Agency Director, Verónica Hernández, speaks to El Publicista about the promising future that the advertising market is facing thanks to the irruption of...
About telco and content

About telco and content

Google published last June  infographic about the digitalization of the telecommunications market. The user of telco services has changed the way he buys. If in 2013 almost 7 out of 10 users use different channels, today the web dominates, and the need to consult...
From Influencers Marketing to Audience Marketing

From Influencers Marketing to Audience Marketing

As experts in the advertising industry, we understand the importance of social networks in marketing strategies. Addressing the audience that we’re really interested in is the great lesson that the digital market has recently left us. According to the IAB, 85%...
Technology and digital Advertising, a perfect match

Technology and digital Advertising, a perfect match

Industry experts have spent decades defining the concept of AdTech. From Telecoming, through our Rouge agency, we are interested in championing this term. That’s why today we dedicate a moment to think about its meaning and its impact in the advertising world....
Digital Media: trends you need to know

Digital Media: trends you need to know

Advertising can no longer be conceived without the Internet. Different formats of digital advertising are already integrated into marketing strategies. Digital media has experienced a growth of 13.5% over 2017, according to the report of the IAB Advertising Investment...