Technology and digital Advertising, a perfect match
Industry experts have spent decades defining the concept of AdTech. From Telecoming, through our Rouge agency, we are interested in championing this term. That’s why today we dedicate a moment to think about its meaning and its impact in the advertising world....
Digital Media: trends you need to know
Advertising can no longer be conceived without the Internet. Different formats of digital advertising are already integrated into marketing strategies. Digital media has experienced a growth of 13.5% over 2017, according to the report of the IAB Advertising Investment...
The Social Media User
The importance of social networks in our lives is unquestionable. According to the “We are Social Study 2019” carried out by Hootsuite, in the world, we are already more than 5.000M mobile users. There are more than 4.300M Internet users, and among them, 3.500M use...
Advertising without technology has no future
Last week the V edition of Advertising Summit was celebrated in Madrid. Rouge jumped onto the stage to participate in the event organized by La Publicidad, the famous Spanish trade media newspaper. In this occasion, a panel of experts shared their expertise and...
