Digital Media: trends you need to know

Digital Media: trends you need to know

Advertising can no longer be conceived without the Internet. Different formats of digital advertising are already integrated into marketing strategies. Digital media has experienced a growth of 13.5% over 2017, according to the report of the IAB Advertising Investment...
Advertising without technology has no future

Advertising without technology has no future

Last week the V edition of Advertising Summit was celebrated in Madrid. Rouge jumped onto the stage to participate in the event organized by La Publicidad, the famous Spanish trade media newspaper.  In this occasion, a panel of experts shared their expertise and...
In the mood for inspiration

In the mood for inspiration

How should we describe the advertising industry nowadays? What has just happened with the new and disruptive technologies which are changing the way of making advertising? We are living in the communications era boosted by the economy of the attention… what does that...